‘A picture speaks more than a 1000 words’, one of the oldest photography quotes that couldn’t be more true in our generation. In a visual world like ours having good quality images is a key component to any successful business. Sadly not many online sellers pay attention to this. Coming across a website where the images lack professionalism can raise concerns for customers and having good quality images can determine whether a customer decides whether to purchase an item or not. Using effective images for Social Media is just as important, no customer would give an account a second look or even go onto a website if the pictures they seeing are not appealing.
Not everyone has a professional DSLR at home or knows how to use it of course, but that’s okay. A simple digital camera or maybe even your smartphone can be just as good. However, when using a device that doesn’t take as good quality images, there are a few rules that need to be followed, such as perfect lighting and knowing how to edit the images. But all of that can be learned and by following our 6 Tips on how to create exceptionally good product images, you will be one step closer.
1. Ensure Good Lighting
Lighting, the number one rule for good photography. Using natural lighting is free and the most flattering for products and even models. By placing your product near a window you give it the right amount of lighting it needs, however it’s worth noting that direct sun is not needed and would just overexpose your picture, jeopardising its details. Natural Lighting is also the best for smartphones and can add more sharpness to your picture in comparison to ceiling light. When using artificial lights it’s important to not use yellow light bulbs, but rather tungsten bulbs that create a more natural finish.
It’s also of great value to add two lights and not just one, by only using one you will create harsh shadows and create an effect that won’t be very successful for product images. By using two lights, one on the right and one on the left side of the product, you are able to eliminate any shadows that can be distracting.
2. Use Clear and Solid Backgrounds
The next very important factor for good product photography are clear, solid and clean backgrounds. For example, by placing your item on a single coloured background you will set the main focus on your product. Additionally, it’s important to use a different colour for your background in comparison to your product, if not they may end up merging together. By having a solid background on a floor or table, for example, you won’t risk your product from moving or sliding around. However, not everyone has a white table or floor in their office/home and that’s where a little bit of DIY comes in handy. You can create your own background by painting a solid wood background or using self adhesive vinyl film that can be sticked onto any sturdy background. Alternatively, you can also buy a foldable mini photography studio.
3. Utilise Angles
When taking images of a product it’s crucial to try out different angles. Every product is different and changing the angles can give you different perspectives of the item and help you find the most flattering one. In addition, if the images are for your website take photos of every angle possible to show your product from every side, leaving nothing unseen and therefore making it more sellable for customers.
4. Consider the Details
This is a tip that can be helpful if you are interested in taking images of your product for Instagram. By adding a few household or other items to your product you can create a little story. If your products are sunglasses for women, for example, add some beauty items into the background and place them creatively. Same goes for guys, add items that are relevant and look good together. This little creative phenomenon is called Flatlay and is currently very popular amongst all social media users; as a little extra tip it may potentially increase your follower base as well.
5. Master Photo Editing
The pictures are now taken and it’s time to tweak them on photoshop or any other editing software you have access to. Editing your images is just as important as any other step to be honest, as this allows you to enhance the colours, add filters and create professional looking images; it’s the cherry on top of a ice cream. By familiarising yourself with various editing tools you can find the one you feel most comfortable with, for example most professional photographers use Photoshop or Lightroom. But there are also many free online editing tools such as Pixlr Editor, or just download a editing app. VCSO or Afterlight are very popular amongst photographers.
6. Practice Consistency
Consistency is key – Find a style that suits you and your business, especially for Instagram or other visual platforms, it’s important to not change your layout too regularly. Sticking to one design will attract more people, which means more followers and that equals more customers. Having the same style for product images on your website is just as crucial to give it that professional look.
Combining all of these tips will help any starter to create excellent product images and the more you practice the better it will be of course. However, if taking your own product images doesn’t appeal to you, why not hire an external service to do it for you? We at Snatch Digital also offer a Video and Photography service, as we think it should be an essential part of any business’s digital strategy. Our visual and design team will work closely with you to understand your businesses’ requirements, we offer anything from scripting, planning and filming videos, photo shoots, editing and implementing them onto your website or using them for social media purposes.